A couple weeks ago we had the opportunity to view a private showing of Lifetime Collective‘s Spring-Summer lineup for 2013. They set a really great atmosphere at the Vancouver Urban Winery on the industrial side of the downtown lower east side. We ran into some good looking pieces and hung around a while to get educated by the designers.
It was a perfect space used for the showing, just enough to highlight the few racks that were set up. Also great for discussion as you could easily strike up a conversation.
This particular lineup was for Lifetime’s higher end product line. All the clothes and fabric used were developed by the designer himself. Definitely looking forward to the launch of these new pieces as there are a handful of must haves.
Good looking on the wine barrel display for their latest daypack. Although I feel like camo is experiencing full apparel saturation once again, this bag is something I’d probably cop. I really enjoy the way they attacked the camouflage pattern on this pack. The leather lashtab is always a welcomed touch as are the dual front pockets.
This immediate rack to the left is their more affordable line of seasonal staples and things, that’s not to say that either tier is not affordable. This one just has more of the classic looks that the brand is known for.
Quick snap of the lounge area. I’m not quite sure if this is part of the winery or if Lifetime decided to add this, but in any case it fit really nicely with the rest of the theme for the afternoon.
A spread of some of Lifetime’s latest magazine publications.
Here I go checking out the quality and feel for this buttondown print shirt. A great piece with an equally interesting and subtle pattern throughout. A sure favourite and one that I really wanted to walk away with.
Here’s a great example of their knitwear game. Tough knit and about as eccentric as you should get in the pacific northwest. I really liked the use of melange colour blending on this one.
Being a hoody-wearing aficionado, I immediately gravitated towards this piece on first glance. The quality was unsurprisingly top notch, the pattern was unconventional and the trimmings were on point.
That’s all he wrote folks! Huge thanks to the people at Lifetime as well as Dela Cruz PR for the pleasant invite.